Researching Experiences

	RESEARCHERS Lisa Gjedde is an associate professor of ICT, Media and Learning at the School of Education, Aarhus University, Denmark. She holds a Ph.D. in Narrative, Cognition and Communication from Roskilde University. Her research has been focused on the role of narrative in learning, the design of interactive and mobile learning environments, exploring tools for imaginative and creative learning and developing processual methods for exploring meaning making. Bruno Ingemann is an associate professor of Communication studies at Roskilde University, Denmark and has been the head of the research group Centre for Visual Communication from 2002 to 2007. His research has been focused on three fields: Photography, focused on memory of the mirror and how readers relate to the surface of reality. Museology focusing on the reception and experience of the exhibition. Experimental reception studies focused on developing new methods of exploring the observed. lg@dpu.dk bruno@ruc.dk
The Experience Model [The Attention model] This model is developed to analyse and understand how the experience of cultural situated and mediated events can be transformed into material that can be used to reveal how meaning is constructed and learned. The model consists of four different fields: knowledge, emotions, values and actions. Field of knowledge - has to do with acquiring new knowledge and to use this knowledge that is presented to the informants and is present in the situation - it can be factual knowledge, which is anchored into a situation and a context. It also has to do with the users's previous knowledge that is active in the situation. Field of Emotions - can be seen as the connection to people, animals, nature and physical objects in themselves, and in the social relations and actions that are connected hereby. In the media these connections takes place through representations and thereby the aesthetics plays an important role. The aesthetic can be boring or provocative. The aesthetics can influence emotions through the use of colour, shape and composition or through narratives with use of emotive and imagery language. Field of Values - is related to collective and personal systems of value, norms and moral. These values play an important role as the foundation for relevance and immediate reaction to the material. Field of Action - has to do with everyday activities, of crossing over from the state of being an observer, to actually making informed choices about actual experiences. The Field of Action involves the body. You can have the knowledge of how to ride a bike, but that is not the same as actually riding the bike. Your body has to try and to learn to hold the balance and to turn the pedals and to control the wheels. But it all starts with Attention that is directed by the person-in-situation in daily life. Attention is that which directs the experience: Without attention, no experience. THE MODEL is thoroughly presented in Chapter 5: In the beginning was the experience: The experimental reception studies, p. 99-114 and in the Zoom_in: The Experience Model: The four fields of experience, p. 115-120.	Large picture

RESEARCHERS

Lisa Gjedde is an associate professor of ICT, Media and Learning at the School of Education, Aarhus University, Denmark. She holds a Ph.D. in Narrative, Cognition and Communication from Roskilde University. Her research has been focused on the role of narrative in learning, the design of interactive and mobile learning environments, exploring tools for imaginative and creative learning and developing processual methods for exploring meaning making.

Bruno Ingemann is an associate professor of Communication studies at Roskilde University, Denmark and has been the head of the research group Centre for Visual Communication from 2002 to 2007. His research has been focused on three fields: Photography, focused on memory of the mirror and how readers relate to the surface of reality. Museology focusing on the reception and experience of the exhibition. Experimental reception studies focused on developing new methods of exploring the observed.

lg@dpu.dk

bruno@ruc.dk

The Experience Model [The Attention model]

This model is developed to analyse and understand how the experience of cultural situated and mediated events can be transformed into material that can be used to reveal how meaning is constructed and learned.

The model consists of four different fields: knowledge, emotions, values and actions.

Field of knowledge - has to do with acquiring new knowledge and to use this knowledge that is presented to the informants and is present in the situation - it can be factual knowledge, which is anchored into a situation and a context. It also has to do with the users's previous knowledge that is active in the situation.

Field of Emotions - can be seen as the connection to people, animals, nature and physical objects in themselves, and in the social relations and actions that are connected hereby. In the media these connections takes place through representations and thereby the aesthetics plays an important role. The aesthetic can be boring or provocative. The aesthetics can influence emotions through the use of colour, shape and composition or through narratives with use of emotive and imagery language.

Field of Values - is related to collective and personal systems of value, norms and moral. These values play an important role as the foundation for relevance and immediate reaction to the material.

Field of Action - has to do with everyday activities, of crossing over from the state of being an observer, to actually making informed choices about actual experiences. The Field of Action involves the body. You can have the knowledge of how to ride a bike, but that is not the same as actually riding the bike. Your body has to try and to learn to hold the balance and to turn the pedals and to control the wheels.

But it all starts with Attention that is directed by the person-in-situation in daily life. Attention is that which directs the experience: Without attention, no experience.

THE MODEL is thoroughly presented in Chapter 5: In the beginning was the experience: The experimental reception studies, p. 99-114 and in the Zoom_in: The Experience Model: The four fields of experience, p. 115-120.

Large picture